How Can You Optimize Your Crawl Budget for SEO?

Crawl budget is one of the most important aspects of current SEO standards, according to a handful of SEO professionals. It is simply a count of how frequently search engine crawlers go through the pages of a domain. The higher the number of crawls in a day, the more the visibility of that page online.

A large scale domain needs all its pages crawled by bots. If the most important pages are left out, the search engine might not take into consideration particular changes made to the website. Following are the ways to optimize your crawl budget for SEO:

  1. Updating sitemaps

Sitemaps guide crawlers across a domain. If all the links are updated as frequently as in this SEO Agency Melbourne, the crawlers understand internal links easily. This is basically positioning the resource metadata to push in Search engine visibility rankings. Updating from time to time can go a long way. It especially helps to make sure any of the recent content isn’t being left out of the crawling.


  1. Avoid duplication of content

Uniqueness of content plays a major role in Search Engine Optimization. If similar content is spread throughout the domain, crawlers will not waste time and resources in indexing the same. The duplicate URLs are usually grouped into a cluster. A representative URL is crawled from the cluster, and the rest of the pages go un crawled.


  1. Avoid 301 and 302 redirects

Redirects can kill your SEO campaign and also dent a hole in the crawl budget. Redirect chains usually tend to take the user away from the requested website. With too many redirect chains in a domain, we might risk the crawler not crawling the required pages. Redirects need to be eliminated so as to approach page health.


  1. Using the right website architecture

Website architecture plays an important part in how crawlers interact with the domain. The site needs to have a simplified structure. Proper alignment of homepages, tags, and content. Flat website architecture is the most efficient here. Each page can be reached in two to three clicks, thus keeping them close to the home page. It gives them link authority and, in turn, gets crawled better.

  1. Optimize loading pages

Users need optimized pages in faster times like these. A page that takes a lot of time to load up would be considered inefficient. Optimized pages can lead to a faster-responding website that can be easily crawled. Lowering the loading time of a domain would thus increase the crawl rate.


  1. Use Robots.txt to decide what gets crawled

Filters on a product page might not let it show up on the Search Engine Page Results. Robots.txt solves this problem. It can block specific pages on a domain or text that you deem not worthy of crawling. Robots.txt can also allow specific pieces to be crawled just by adding the command to an auditor tool.


  1. Link building

Links can act as directions to and from a website into specifically targeted pages ready to be crawled. Crawlers usually prioritize pages with a lot of internal and external links connecting them. External links or Backlinks need frequent checkups to see if they are broken or not working. Internal links provide the crawlers with information from one page to many other pages of the domain.


Certain SEO practices cannot involve crawl budgeting, as Google mentioned that it is not a ranking factor. However, SEO can only benefit from the optimization of the crawl budget. Making small changes that add up to performance incrementally is the heart and soul of Search Engine Optimization.


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